Taste vs Fullness, the food choice battle
Posted By: Marshall | On November 11th, 2009 | Filed under: Article, Medical Weightloss, Surgical Weightloss
Dr. Arya Sharma, one of the world’s leading authorities on obesity recently discussed a study on his blog regarding how we choose food. The debate is around whether people choose a food for the taste reward, or for how well it will fill them up. Common wisdom is the ‘reward’ or taste is the more important factor but a recent study is challenging that. To read Dr. Sharma’s blog, click here.
I’m not so sure I completely agree with the conclusions of this article. I do agree that if a person is quite hungry before they start a meal then the choice of which food and how much it will take to feel satisfied affects the decision. But, in my mind, (and experience) taste plays a huge role in the food choice and the level of fullness is at times a distant second to the brains desire for more of that taste. If someone is not really hungry and the temptation of an addictive food is offered, say two large chocolate-chip cookies versus an orange I know the choice is too often the wrong one.
What do you think?
I know that when choosing something to eat regardless of how hungry I am and want something filling I will ultimately choose the one that tastes the best.