iQuest Healthcare & Fitness Centre » Medical Weightloss http://www.iquesthealth.ca Kelowna's total healthcare and weight loss solutions. Wed, 21 Jul 2010 04:47:42 +0000 en hourly 1 http://wordpress.org/?v=3.0 Taste vs Fullness, the food choice battle http://www.iquesthealth.ca/programs/surgical-weightloss/taste-vs-fullness-the-food-choice-battle/ http://www.iquesthealth.ca/programs/surgical-weightloss/taste-vs-fullness-the-food-choice-battle/#comments Wed, 11 Nov 2009 13:32:43 +0000 Marshall http://iquesthealth.ca/?p=1880 Dr. Arya Sharma, one of the world’s leading authorities on obesity recently discussed a study on his blog regarding how we choose food. The debate is around whether people choose a food for the taste reward, or for how well it will fill them up. Common wisdom is the ‘reward’ or taste is the more important factor but a recent study is challenging that. To read Dr. Sharma’s blog, click here.

I’m not so sure I completely agree with the conclusions of this article. I do agree that if a person is quite hungry before they start a meal then the choice of which food and how much it will take to feel satisfied affects the decision. But, in my mind, (and experience) taste plays a huge role in the food choice and the level of fullness is at times a distant second to the brains desire for more of that taste. If someone is not really hungry and the temptation of an addictive food is offered, say two large chocolate-chip cookies versus an orange I know the choice is too often the wrong one.

What do you think?

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